An infographic guide on strategies and resources for comprehensive market analysis and planning for local businesses. It was used to support experiential learning marketing research classes, which student groups work with individual small business clients. It can be used together with the self-directed exercise worksheet.

This guide can be used together with the Strategy for Business Consulting with Market Research. It guides students to go through several library databases to find consumer reports, market research handbook, industry reports, customer profiles, and competitor profiles with heatmap visualizations.

It can be used together with the Strategy for Researching a Public Company. The worksheet takes students to explore several library databases to find company profiles, swot analysis, industry reports and articles.

A self-directed research exercise worksheet that guide students to explore several library databases and find different perspectives on a particular detable finance-related topics given by the instructor.

It can be used together with the Strategy for Finding Statistics and Data to enhanced students' self-directed learning. The exercise intended to address the faculty's challenge in guiding students to find a good data research topic. It can be adapted based on your specific instruction needs.

Graphic organizer that takes students through the 5 W's (Who What Where When Why). Includes prompt questions. 

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Tips and Advice on using ChatGPT effectively and ethically (English & Spanish)

This resource consists of three prompts for students to reflect on their research process at the beginning, the midpoint, and the end of a research assignment. The reflection responses can be used by librarians and instructors to identify where students are struggling in the research process and use that information to improve their teaching. 

This lesson plan introduces students to lateral reading techniques using the SIFT method. Designed and implemented for a political science introduction to international relations course, this can easily be adapted to other media literacy contexts. Students will practice lateral reading with sample news articles. Worksheets, slides, and sample articles are linked in the lesson plan. Alternative news articles can be substituted.