University

Consumer Data Research Tools Worksheet

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Worksheet can be used in class to accompany lesson plan from chapter. 

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Google Trends tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Visual tutorial of how to euse Google Trends.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Facebook Audience Insights tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press.Visual tutorial of how to enable and use Facebook Audience Insights, 

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Business Research Writing Handout

These materials accompany the book chapter “Let's Compare: Using a Recommendation Report to Teach Basic Business Research Skills” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Marketing Research Session Two Handout

These materials accompany the book chapter “Franchise Frenzy” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Marketing Research Session One Handout

These materials accompany the book chapter “Franchise Frenzy” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Identifying Research Questions in a Discipline

The purpose of this activity is to help students identify the types of research questions that scholars in their field are investigating in preparation for developing their own research questions. As a class, students will review multiple scholarly articles related to a topic or question, identify the research question or questions, and then discuss the characteristics of research questions that are found in the field. 

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Not Discipline Specific
License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Multiple Format Research or Inquiry-Based Assignment

In this assignment, students will consider how the format of the information product can impact what they are able to convey related to a topic and how their information may be received and valued. Students will investigate a topic or question and share their response in multiple formats. Formats could range from a more traditional research paper or poster to blogs, infographic, video, or even a series of Tweets. Students will be required to consider how the format(s) they have selected might impact what they can or should share and how their message may be received.

Resource Type(s):

Discipline(s): 
Not Discipline Specific
License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Identifying Common Source Types in a Discipline

This activity is intended to help students understand the types of sources that are most commonly cited in research in a specific discipline or field. Students will review the citations from multiple relevant journal articles to identify the types of sources that are often cited. They will also be encouraged to consider why certain types of sources may be more cited than others, and what may be missing by relying primarily on certain types of sources. In addition, students will get practice in identifying the appropriate citation format for different types of sources.

Resource Type(s):

Discipline(s): 
Not Discipline Specific
License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

TBIL - Kirkwood - Handouts 1 & 2

These materials accompany the book chapter "Business Ethics and Intellectual Property: Barbie & Bratz” from Teaching Business Information Literacy published by ACRL Press.The document consists of 2 handouts that should be separated for the instruction. I've placed both a .docx and a .pdf version.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Pages