marketing

Quick Quips for Business Resources

This handout on business resources was designed in collaboration with the Ciocca Center for Entrepreneurship & Innovation. Although the quips aren't exactly witty, the aim of each remark is to answer the simple question: Why would I use this resource anyway? Even though the handout is created with a specific audience in mind, the quips could be used to highlight any of these resources, anywhere information is needed.

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License Assigned: 
CC Attribution License CC-BY

Consumer Data Research Tools Worksheet

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Worksheet can be used in class to accompany lesson plan from chapter. 

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Business
License Assigned: 
CC Attribution License CC-BY

Google Trends tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Visual tutorial of how to euse Google Trends.

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Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Facebook Audience Insights tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press.Visual tutorial of how to enable and use Facebook Audience Insights, 

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Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

#follow: Ethical Reflections on Influencers & Marketing Tactics

Powerpoint to accompany social media influencer/business information literacy activity, exploring roles and responsibilities of consumers and content creators, debates regarding influencer marketing tactics and misleading advertisements, and ways to distinguish sponsored content. Created by Mia Wells and Laureen Cantwell. Accompanies chapter "Bad Influence: Disinformation and Ethical Considerations of Influencer Marketing Campaigns on Social Media Platforms," from the book Teaching About Fake News: Lesson Plans for Different Disciplines and Audiences (Eds.: Benjes-Small, C. M., Wittig, C., & Oberlies, M. K.; 2021; ACRL).
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Business

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License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA