marketing

Consumer Data Research Tools Worksheet

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Worksheet can be used in class to accompany lesson plan from chapter. 

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Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Google Trends tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Visual tutorial of how to euse Google Trends.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Facebook Audience Insights tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press.Visual tutorial of how to enable and use Facebook Audience Insights, 

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

#follow: Ethical Reflections on Influencers & Marketing Tactics

Powerpoint to accompany social media influencer/business information literacy activity, exploring roles and responsibilities of consumers and content creators, debates regarding influencer marketing tactics and misleading advertisements, and ways to distinguish sponsored content. Created by Mia Wells and Laureen Cantwell. Accompanies chapter "Bad Influence: Disinformation and Ethical Considerations of Influencer Marketing Campaigns on Social Media Platforms," from the book Teaching About Fake News: Lesson Plans for Different Disciplines and Audiences (Eds.: Benjes-Small, C. M., Wittig, C., & Oberlies, M. K.; 2021; ACRL).
Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA