analytics

Consumer Data Research Tools Worksheet

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Worksheet can be used in class to accompany lesson plan from chapter. 

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

Scope:

License Assigned: 
CC Attribution License CC-BY

Tags:

Google Trends tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Visual tutorial of how to euse Google Trends.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

Scope:

License Assigned: 
CC Attribution License CC-BY

Tags:

Facebook Audience Insights tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press.Visual tutorial of how to enable and use Facebook Audience Insights, 

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

Scope:

License Assigned: 
CC Attribution License CC-BY

Tags: