Powerpoint to accompany social media influencer/business information literacy activity, exploring roles and responsibilities of consumers and content creators, debates regarding influencer marketing tactics and misleading advertisements, and ways to distinguish sponsored content. Created by Mia Wells and Laureen Cantwell. Accompanies chapter "Bad Influence: Disinformation and Ethical Considerations of Influencer Marketing Campaigns on Social Media Platforms," from the book Teaching About Fake News: Lesson Plans for Different Disciplines and Audiences (Eds.: Benjes-Small, C. M., Wittig, C., & Oberlies, M. K.; 2021; ACRL).

This exercise asks students to respond to two videos, sharing with their classmates what feelings and ideas the images and music evoke in them.  The first video is an ExxonMobil commercial and the other is a humorous critique of advertising stock footage.  Be warned that the critique does contain one mild swear word.