This PowerPoint and associated learning activity accompany "Chapter 20: Mediated Lives: A Cultural Studies Perspective to Discussing “Fake-News” with First-Year College Students" in Teaching About Fake News: Lesson Plans for Diverse Disciplines and Audiences (2021).  In this lesson, students learn about mediation, fake news, and how internet content is catered to specific demographics of social media users.  In the activity to follow, students create their own clickbait headlines for multiple imagined audiences.