This workshop delivers an action-oriented introduction to personal data privacy for academic librarians and higher education professionals. The session is designed to reveal the professional and educational technology systems in place to collect and analyze online behavioral data, and to unveil the real-world consequences of online profiling in contexts like academic integrity surveillance, student surveillance, and public health (COVID-19). In lieu of a prescriptive approach, participants analyze case studies to observe how online behaviors impact real-world opportunities and reflect on the benefits and risks of technology use to develop purposeful online behaviors and habits that align with their individual values. Developing knowledge practices regarding privacy and the commodification of personal information and embodying the core library values of privacy and intellectual freedom, the workshop promotes a proactive rather than reactive approach and presents a spectrum of privacy preferences across a range of contexts in order to respect participants’ autonomy and agency in personal technology use. Adapted from the student-facing Privacy Workshop.