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An infographic guide on strategies and resources for comprehensive market analysis and planning for local businesses. It was used to support experiential learning marketing research classes, which student groups work with individual small business clients. It can be used together with the self-directed exercise worksheet.
Posted on November 10, 2023
Contributor: Grace Liu
Resource Type(s): Instruction Program Material
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
This guide can be used together with the Strategy for Business Consulting with Market Research. It guides students to go through several library databases to find consumer reports, market research handbook, industry reports, customer profiles, and competitor profiles with heatmap visualizations.
Posted on November 10, 2023
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
It can be used together with the Strategy for Researching a Public Company. The worksheet takes students to explore several library databases to find company profiles, swot analysis, industry reports and articles.
Posted on November 10, 2023
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
A self-directed research exercise worksheet that guide students to explore several library databases and find different perspectives on a particular detable finance-related topics given by the instructor.
Posted on November 10, 2023
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
It can be used together with the Strategy for Finding Statistics and Data to enhanced students' self-directed learning. The exercise intended to address the faculty's challenge in guiding students to find a good data research topic. It can be adapted based on your specific instruction needs.
Posted on November 10, 2023
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
This handout on business resources was designed in collaboration with the Ciocca Center for Entrepreneurship & Innovation. Although the quips aren't exactly witty, the aim of each remark is to answer the simple question: Why would I use this resource anyway? Even though the handout is created with a specific audience in mind, the quips could be used to highlight any of these resources, anywhere information is needed.
Posted on March 7, 2023
Contributor: Benjamin Hall
Resource Type(s): Other
Information Literacy Frame(s) Addressed: Authority is Constructed and Contextual, Information Has Value
This exercise scaffolds Google and Library resources in order to help students prepare for "career conversations" with industry professionals. The presentation is designed for a business communication class in which students conduct industry research as prepartion for a strategic professional networking assignment. The assumption exercise is designed explicitly to encourage students to question their assumptions about librarians and other career professionals. Padlet is used to encourage group work and for assessment purposes.
Posted on March 1, 2023
Contributor: Benjamin Hall
Resource Type(s): Lesson Plan
Information Literacy Frame(s) Addressed: Information Has Value, Research as Inquiry, Searching as Strategic Exploration
This infographic displays where to look for information and where to search for finding public company information.
Posted on January 23, 2023
Contributor: Grace Liu
Resource Type(s): Instruction Program Material
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration
This workshop engages participants in exploring corporate data collection, personal profiling, deceptive design, and data brokerage practices. Workshop content is contextualized with the theoretical frameworks of panoptic sort (Gandy), surveillance capitalism (Zuboff), and the four regulators (Lessig) and presented through a privacy and business ethics lens. Participants will learn how companies make money from data collection practices; explore how interface design can influence our choices and behaviors; and discuss business ethics regarding privacy and big data.The workshop is designed for...
Posted on November 8, 2022
Contributor: Sarah Hartman-Caverly
Resource Type(s): Activity, Assessment Material, Bibliography, Instruction Program Material, Learning Object, Learning Outcomes List, Lesson Plan, Slide Deck
Information Literacy Frame(s) Addressed: Information Creation as Process, Information Has Value
Comprehensive strategies on finding statistics and data.
Posted on September 29, 2022
Contributor: Grace Liu
Resource Type(s): Instruction Program Material, Research Guide
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration