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Yiyi Yang

Member for

3 weeks 4 days

Resources Contributed

An Integrated Marketing Communication (IMC) approach to crisis involves managing and conveying information before, during, and after critical events, such as corporations handling crises that threaten their reputation or government responses to natural disasters. Effective crisis communication especially relies on CIL skills to navigate the torrent and complexity of information coming from diverse sources. Each crisis is unique and could involve diverse stakeholders, making CIL essential for…