Self-directed Exercises for Business Consulting with Market Research

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Contributed by

Grace Liu

This guide can be used together with the Strategy for Business Consulting with Market Research. It guides students to go through several library databases to find consumer reports, market research handbook, industry reports, customer profiles, and competitor profiles with heatmap visualizations.

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Self-directed Exercises for Business Consulting with Market Research.docx
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Resource Type(s)

Activity

Instruction Program Material

Worksheet

Information Literacy Frame(s) Addressed

Searching as Strategic Exploration

Framework as a Whole

Discipline(s)

Business

Type of Institution

Community or Junior College

Scope

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Library Research Practice :-) It's like going on a journey!