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Self-directed Exercises for Business Consulting with Market Research

Contributed by

Grace Liu

This guide can be used together with the Strategy for Business Consulting with Market Research. It guides students to go through several library databases to find consumer reports, market research handbook, industry reports, customer profiles, and competitor profiles with heatmap visualizations.

Resource Statistics

Attachments
Self-directed Exercises for Business Consulting with Market Research.docx
Resource Type(s)
Activity
Instruction Program Material
Worksheet
Information Literacy Frame(s) Addressed
Searching as Strategic Exploration
Framework as a Whole
Discipline(s)
Business
Type of Institution
Community or Junior College
College
University
Scope
Classroom-level
Course-level
License Assigned
All Rights Reserved