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An infographic guide on strategies and resources for comprehensive market analysis and planning for local businesses. It was used to support experiential learning marketing research classes, which student groups work with individual small business…
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
Contributor: Grace Liu
Resource Type(s): Instruction Program Material
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This guide can be used together with the Strategy for Business Consulting with Market Research. It guides students to go through several library databases to find consumer reports, market research handbook, industry reports, customer profiles, and…
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
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It can be used together with the Strategy for Researching a Public Company. The worksheet takes students to explore several library databases to find company profiles, swot analysis, industry reports and articles.
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
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A self-directed research exercise worksheet that guide students to explore several library databases and find different perspectives on a particular detable finance-related topics given by the instructor.
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
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It can be used together with the Strategy for Finding Statistics and Data to enhanced students' self-directed learning. The exercise intended to address the faculty's challenge in guiding students to find a good data research topic. It can be…
Information Literacy Frame(s) Addressed: Searching as Strategic Exploration, Framework as a Whole
Contributor: Grace Liu
Resource Type(s): Activity, Instruction Program Material, Worksheet
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Canvas module covering how to conduct business research. Designed for undergrads to complete over a full semester.
Information Literacy Frame(s) Addressed: Framework as a Whole
Contributor: Melissa Johnson
Resource Type(s): Learning Object
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The infographic was originally developed for a management class. It is updated and revised to be applicable to other disciplines as well. The university logo was deleted for use by other campus.A video was made to explain the 4-step source…
Information Literacy Frame(s) Addressed: Framework as a Whole
Contributor: Grace Liu
Resource Type(s): Instruction Program Material, Learning Object, Research Guide
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An open access MOOC in French to bonify the information literacy skills of university students (with Moodle).
Information Literacy Frame(s) Addressed: Authority is Constructed and Contextual, Information Creation as Process, Information Has Value, Research as Inquiry, Scholarship as Conversation, Searching as Strategic Exploration, Framework as a Whole
Contributor: Pascal Martinolli
Resource Type(s): Activity, Assessment Material, Learning Object, Tutorial