Research as Inquiry

Marketing Research Session Two Handout

These materials accompany the book chapter “Franchise Frenzy” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Marketing Research Session One Handout

These materials accompany the book chapter “Franchise Frenzy” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Identifying Research Questions in a Discipline

The purpose of this activity is to help students identify the types of research questions that scholars in their field are investigating in preparation for developing their own research questions. As a class, students will review multiple scholarly articles related to a topic or question, identify the research question or questions, and then discuss the characteristics of research questions that are found in the field. 

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Information Literacy Frame(s) Addressed:

Discipline(s): 
Not Discipline Specific
License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Market Research for Entrepreneurs

These materials accompany the book chapter “A Tour of Public Use Market Research” from Teaching Business Information Literacy published by ACRL Press.

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Information Literacy Frame(s) Addressed:

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License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

University of Toronto Libraries Entrepreneurship Research Skills Co-curricular Record reflection document and assessment form

Ancillary materials for the chapter "Aligning Business IL with Startup Thinking: A series of open workshops" in Teaching Business Information Literacy, including a workshop assessment questionnaire and a student reflection document.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Trade Magazines Presentation Slides

These materials accompany the book chapter “Hot Topics Trade Publications Connect Research with Career Ambitions” from Teaching Business Information Literacy published by ACRL Press.

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Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-ShareAlike License CC-BY-SA

Hot Topics Card Examples

These materials accompany the book chapter “Hot Topics Trade Publications Connect Research with Career Ambitions” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-ShareAlike License CC-BY-SA

Business Intelligence Tool & Company Analysis [Instructor Use-no pictures]

These materials accompany the book chapter “Data Visualization: Visualizing Decisions” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Business Intelligence Tool & Company Analysis [Instructor Use-with pictures]

These materials accompany the book chapter “Data Visualization: Visualizing Decisions” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Business Intelligence Tool & Company Analysis Worksheet [Student Assignment]

These materials accompany the book chapter “Data Visualization: Visualizing Decisions” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

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