Information Has Value

Consumer Data Research Tools Worksheet

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Worksheet can be used in class to accompany lesson plan from chapter. 

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Discipline(s): 
Business
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CC Attribution License CC-BY

Google Trends tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Visual tutorial of how to euse Google Trends.

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Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Facebook Audience Insights tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press.Visual tutorial of how to enable and use Facebook Audience Insights, 

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Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

TBIL - Kirkwood - Handouts 1 & 2

These materials accompany the book chapter "Business Ethics and Intellectual Property: Barbie & Bratz” from Teaching Business Information Literacy published by ACRL Press.The document consists of 2 handouts that should be separated for the instruction. I've placed both a .docx and a .pdf version.

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License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Dream Job & Dream Employer Assignment

This assignment accompanies the book chapter, "Next Level Career Research: Helping Students Land Their Dream Jobs" from Teaching Business Information Literacy published by the ACRL Press.

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License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

University of Toronto Libraries Entrepreneurship Research Skills Co-curricular Record reflection document and assessment form

Ancillary materials for the chapter "Aligning Business IL with Startup Thinking: A series of open workshops" in Teaching Business Information Literacy, including a workshop assessment questionnaire and a student reflection document.

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Discipline(s): 
Business

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License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Quote Tracing Activity

The purpose of this activity is to recognize how a quote can be taken out of context in subtle (and overt) ways. The goal is to locate a quote within a news article and trace it through multiple layers of context to discover how journalists’ interpretations of quotes impact our understanding of actual events and news.

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License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

#ForYou: Algorithms & the Attention Economy

By the end of the #ForYou: Algorithms & the Attention Economy workshop, students will be able to:describe recommender system algorithms in order to examine how they shape individuals' online experiences through personalizationanalyze their online behaviors and subsequent ad profiles in order to reflect on how they influence how individuals encounter, perceive, & evaluate information, leading to echo chambers & political polarizationassess how their data is used to personalize their online experience in order to build algorithmic awareness & make informed, intentional choices about their information consumption**This is a standalone workshop but also scaffolds from the Penn State Berks Privacy Workshop which gives students some foundational understanding of personal data collection practices.

Information Literacy Frame(s) Addressed:

License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Battling Fake Science News: The Power of Framing

This is a Power Point presentation that goes with a chapter on how to address fake science news through the use of framing. 

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All Rights Reserved

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Privacy and Dx (Digital Transformation) Workshop [Peer/Professional]

This workshop engages academic librarians and higher education professionals in considering the implications of Dx (digital transformation) for privacy, especially intellectual privacy, in higher education. The session is designed to reveal how student, faculty, and staff data and metadata are collected, along with the potential implications of such data collection. Participants assess how this data is used in order to make informed, intentional choices to safeguard student and employee privacy. The session includes a guided close-reading activity to critically examine educational technology and productivity software privacy policies and terms of service. This workshop session scaffolds from the Intellectual Privacy Workshop [Peer/Professional] and Privacy Workshop [Peer/Professional].

Information Literacy Frame(s) Addressed:

License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

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