An infographic guide on strategies and resources for comprehensive market analysis and planning for local businesses. It was used to support experiential learning marketing research classes, which student groups work with individual small business clients. It can be used together with the self-directed exercise worksheet.

This guide can be used together with the Strategy for Business Consulting with Market Research. It guides students to go through several library databases to find consumer reports, market research handbook, industry reports, customer profiles, and competitor profiles with heatmap visualizations.

It can be used together with the Strategy for Researching a Public Company. The worksheet takes students to explore several library databases to find company profiles, swot analysis, industry reports and articles.

A self-directed research exercise worksheet that guide students to explore several library databases and find different perspectives on a particular detable finance-related topics given by the instructor.

It can be used together with the Strategy for Finding Statistics and Data to enhanced students' self-directed learning. The exercise intended to address the faculty's challenge in guiding students to find a good data research topic. It can be adapted based on your specific instruction needs.

This handout on business resources was designed in collaboration with the Ciocca Center for Entrepreneurship & Innovation. Although the quips aren't exactly witty, the aim of each remark is to answer the simple question: Why would I use this resource anyway? Even though the handout is created with a specific audience in mind, the quips could be used to highlight any of these resources, anywhere information is needed.

This exercise scaffolds Google and Library resources in order to help students prepare for "career conversations" with industry professionals. The presentation is designed for a business communication class in which students conduct industry research as prepartion for a strategic professional networking assignment. The assumption exercise is designed explicitly to encourage students to question their assumptions about librarians and other career professionals. Padlet is used to encourage group work and for assessment purposes.

This infographic displays where to look for information and where to search for finding public company information.

This workshop engages participants in exploring corporate data collection, personal profiling, deceptive design, and data brokerage practices. Workshop content is contextualized with the theoretical frameworks of panoptic sort (Gandy), surveillance capitalism (Zuboff), and the four regulators (Lessig) and presented through a privacy and business ethics lens. Participants will learn how companies make money from data collection practices; explore how interface design can influence our choices and behaviors; and discuss business ethics regarding privacy and big data.The workshop is designed for 75-minute class sessions, but can be compressed into 60-minute sessions. Includes workshop guide, presentation slides, learning activities, and assessment instrument.

Comprehensive strategies on finding statistics and data.