Business

Google Trends tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Visual tutorial of how to euse Google Trends.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Facebook Audience Insights tutorial

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press.Visual tutorial of how to enable and use Facebook Audience Insights, 

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution License CC-BY

Business Research Writing Handout

These materials accompany the book chapter “Let's Compare: Using a Recommendation Report to Teach Basic Business Research Skills” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Marketing Research Session Two Handout

These materials accompany the book chapter “Franchise Frenzy” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Marketing Research Session One Handout

These materials accompany the book chapter “Franchise Frenzy” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business
License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

TBIL - Kirkwood - Handouts 1 & 2

These materials accompany the book chapter "Business Ethics and Intellectual Property: Barbie & Bratz” from Teaching Business Information Literacy published by ACRL Press.The document consists of 2 handouts that should be separated for the instruction. I've placed both a .docx and a .pdf version.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Dream Job & Dream Employer Assignment

This assignment accompanies the book chapter, "Next Level Career Research: Helping Students Land Their Dream Jobs" from Teaching Business Information Literacy published by the ACRL Press.

Resource Type(s):

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial License CC-BY-NC

Market Research for Entrepreneurs

These materials accompany the book chapter “A Tour of Public Use Market Research” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

University of Toronto Libraries Entrepreneurship Research Skills Co-curricular Record reflection document and assessment form

Ancillary materials for the chapter "Aligning Business IL with Startup Thinking: A series of open workshops" in Teaching Business Information Literacy, including a workshop assessment questionnaire and a student reflection document.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-NonCommercial-ShareAlike License CC-BY-NC-SA

Hospitality & Tourism Complete Quick Guide

These materials accompany the book chapter “Hot Topics Trade Publications Connect Research with Career Ambitions” from Teaching Business Information Literacy published by ACRL Press.

Resource Type(s):

Information Literacy Frame(s) Addressed:

Discipline(s): 
Business

Type of Institution:

License Assigned: 
CC Attribution-ShareAlike License CC-BY-SA

Pages