Resources Contributed

Consumer Data Research Tools Worksheet

April 19, 2022

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Worksheet can be used in class to accompany lesson plan from chapter.

Google Trends tutorial

April 19, 2022

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press. Visual tutorial of how to euse Google Trends.

Facebook Audience Insights tutorial

April 19, 2022

These materials accompany the book chapter “Using Facebook and Google digital marketing tools to engage with consumer data” from Teaching Business Information Literacy published by ACRL Press.

Visual tutorial of how to enable and use Facebook Audience Insights,

Ben Richards

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